Some experts believe that the rise in mobile dating is due to the growing popularity Christian Dating Service of electronic highway dating. Analyst Brent Iadarola of Frost & Sullivan said, "I think people are another comfortable with online dating, and it's generally been accepted, the amenity people have with online dating in the wired world is now translating to the mobile world." Others believe it is all about choice, as Joe Brennan Jr., vice president of Webdate says, "It's about giving people a choice. They don't have to date on their computer. They can date on their handset, it's all about letting people decide what path is best for them."

According to Random American, Virtual Dating is "the next footfall in email dating" (Feb/March 2007, p.35) .